Privacy Policy

Last updated: June 15, 2026

Sheboo London is operated by Balanz Solutions. We operate this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”).

Sheboo London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood how we collect, use and disclose your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, address, billing address, shipping address, telephone number and email address.

• Financial information, including credit card, debit card and financial account information, payment details, transaction details, payment methods and payment confirmation.

• Account information, including your username, password, security questions, preferences and account settings.

• Transaction information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and information about your previous transactions.

• Communications with us, including information you provide when contacting our customer service team or submitting an enquiry.

• Device information, including information about your device, browser, network connection, IP address and other unique identifiers.

• Usage information, including information about how and when you interact with, access or navigate the Services.

• Marketing information, including your marketing preferences and information about your interaction with promotional communications and advertisements.

• Information derived from or inferred from the personal information described above.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, use the Services, contact us or otherwise provide us with your personal information.

• Automatically through the Services, including through your device, browser, cookies, pixels and similar technologies.

• From Shopify and other service providers that help us operate our website, process payments, fulfil orders, provide customer support, analyse performance or deliver advertising.

• From business partners, marketing partners and other third parties.

• From publicly available sources where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.

Providing, Tailoring and Improving the Services

We use your personal information to provide and improve the Services, including to:

• Process and fulfil your orders.

• Process payments and confirm transactions.

• Arrange shipping and delivery.

• Process returns, refunds, exchanges and cancellations.

• Create, maintain and manage your customer account.

• Remember your preferences and products you are interested in.

• Send notifications relating to your account, orders or transactions.

• Provide product recommendations.

• Enable you to submit reviews.

• Personalise your shopping experience.

• Improve our products, website, customer service and business operations.

• Perform our contractual obligations to you.

Marketing and Advertising

We may use your personal information for marketing and advertising purposes, including to:

• Send marketing and promotional communications by email, SMS, post or other channels.

• Display advertisements for our products or Services on our website or third-party platforms.

• Personalise advertising based on products you have viewed, purchased or added to your cart.

• Measure the performance of advertising and marketing campaigns.

• Understand customer preferences and shopping behaviour.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Security and Fraud Prevention

We may use your personal information to:

• Authenticate your account.

• Protect the security of our website and Services.

• Provide a secure payment and shopping experience.

• Detect, investigate and prevent fraud, illegal activity, misuse or security incidents.

• Protect our rights, customers, employees and business partners.

• Protect public safety where necessary.

If you create an account, you are responsible for keeping your login details secure. You should not share your password or account access details with anyone else.

Communicating With You

We use your personal information to:

• Respond to your questions and requests.

• Provide customer service.

• Communicate with you about your orders, payments, deliveries, returns and refunds.

• Resolve complaints and disputes.

• Maintain our business relationship with you.

Legal and Regulatory Purposes

We may use your personal information to:

• Comply with applicable laws and regulations.

• Respond to valid legal requests, court orders or government enquiries.

• Cooperate with law enforcement or regulatory authorities.

• Investigate or participate in legal proceedings.

• Enforce our Terms of Service, policies, agreements and legal rights.

• Maintain records required for tax, accounting, consumer protection or other legal purposes.

How We Disclose Personal Information

We may disclose your personal information to third parties where necessary for legitimate business purposes and subject to this Privacy Policy.

This may include sharing personal information with:

• Shopify, which hosts and supports our online store.

• Payment processors and financial service providers.

• Shipping, logistics, fulfilment and delivery partners.

• Customer service providers.

• IT, cloud storage and website hosting providers.

• Analytics and data management providers.

• Marketing, advertising and social media partners.

• Fraud prevention, security and identity verification providers.

• Professional advisers, such as accountants, lawyers, auditors and insurers.

• Government authorities, regulators, courts and law enforcement agencies where required by law.

• Potential buyers, investors or advisers in connection with a merger, acquisition, restructuring, sale or other business transaction.

• Our affiliates or other businesses within our corporate group.

• Other parties where you have directed, requested or consented to the disclosure.

Our service providers may process personal information only as necessary to provide their services to us and in accordance with applicable data protection requirements.

Depending on where you live, you may have the right to opt out of certain sharing or processing of your information for targeted advertising.

Relationship With Shopify

Our store and Services are hosted and supported by Shopify.

Shopify collects and processes personal information about your access to and use of the Services to provide, protect and improve Shopify’s services and our online store.

Information you submit through the Services may be transmitted to and shared with Shopify and other service providers. These parties may be located in countries other than the country in which you live.

We may use Shopify features that incorporate data obtained from your interactions with our store, other Shopify merchants and Shopify’s services. These features may help us protect, personalise, analyse and improve our business and customer experience.

In certain circumstances, Shopify may act as an independent controller of your personal information and may be responsible for responding to requests concerning Shopify’s own use of your information.

For more information about Shopify’s privacy practices and your rights relating to information processed by Shopify, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage and similar technologies to operate and improve the Services.

These technologies may be used to:

• Remember your preferences.

• Keep items in your shopping cart.

• Enable website functionality.

• Understand how visitors use our website.

• Analyse website performance.

• Prevent fraud and improve security.

• Personalise content and advertisements.

• Measure the effectiveness of marketing campaigns.

Depending on your location, we may request your consent before using non-essential cookies.

You may be able to manage cookies through our cookie preference tool or your browser settings. Disabling certain cookies may affect the functionality of the Services.

Third-Party Websites and Links

The Services may contain links to websites, applications or online platforms operated by third parties.

We do not control these third-party services and are not responsible for their privacy, security, accuracy, content or business practices.

When you visit a third-party website or platform, you should review its privacy policy and terms and conditions before providing personal information.

The inclusion of a third-party link does not necessarily mean that we endorse the website, platform, operator or content.

Information you disclose in public or semi-public areas, including social media platforms, may be visible to other users and may be used by third parties without our control.

Children’s Personal Information

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age at which they can legally consent to the processing of their personal information in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the details below.

Where appropriate, we will take reasonable steps to delete the information.

We do not knowingly sell or share personal information belonging to individuals under 16 years of age for targeted advertising purposes.

Security of Your Personal Information

We use reasonable administrative, technical and organisational measures designed to protect your personal information.

However, no system, website, transmission method or storage method is completely secure. We cannot guarantee absolute security.

Information transmitted over the internet may be intercepted or accessed by unauthorised parties. You should not send sensitive or confidential information through unsecured communication channels.

You are responsible for keeping your account login details confidential and informing us if you believe your account has been compromised.

Retention of Your Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on factors such as whether we need the information to:

• Maintain your account.

• Provide the Services.

• Fulfil orders and process transactions.

• Provide customer service.

• Comply with tax, accounting and legal obligations.

• Resolve disputes.

• Prevent fraud or misuse.

• Enforce our agreements, policies and legal rights.

When personal information is no longer required, we may delete, anonymise or securely dispose of it, subject to applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information.

These rights are not absolute and may only apply in certain circumstances. We may refuse or restrict a request where permitted by applicable law.

Right to Access

You may have the right to request confirmation of whether we process your personal information and obtain access to the information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate or incomplete personal information.

Right to Deletion

You may have the right to request that we delete personal information we hold about you.

Right to Restrict Processing

You may have the right to request that we restrict how we process your personal information in certain circumstances.

Right to Object

You may have the right to object to certain processing of your personal information, including processing based on legitimate interests or for direct marketing purposes.

Right to Data Portability

You may have the right to receive certain personal information in a structured, commonly used and machine-readable format and request that it be transferred to another organisation.

Right to Withdraw Consent

Where we rely on consent to process your personal information, you may withdraw your consent at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.

Right to Opt Out of Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information or its use for targeted advertising.

Where available, you may exercise this right through our cookie preference or privacy settings.

Right to Complain

You may have the right to lodge a complaint with the data protection authority responsible for your location.

Global Privacy Control and Do Not Track Signals

Where required by applicable law, we may recognise Global Privacy Control signals as a request to opt out of certain processing for the device and browser used to access the Services.

Where we can associate the signal with your Shopify account, the preference may also be applied to your account.

Other than legally recognised privacy preference signals, we may not respond to other “Do Not Track” signals sent by browsers or devices.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email.

After unsubscribing from marketing communications, we may still send you non-promotional messages relating to:

• Your account.

• Your orders.

• Payments.

• Deliveries.

• Returns and refunds.

• Security issues.

• Legal notices.

• Customer service enquiries.

Rights of EEA and UK Residents

If you live in the European Economic Area or the United Kingdom, you may have rights under the General Data Protection Regulation, the UK General Data Protection Regulation or other applicable privacy laws.

The legal bases on which we may process your personal information include:

• Performance of a contract with you.

• Compliance with a legal obligation.

• Our legitimate business interests.

• Your consent.

• Protection of vital interests where applicable.

Our legitimate interests may include operating and improving our business, preventing fraud, securing the Services, communicating with customers and promoting our products.

When we rely on legitimate interests, we consider whether those interests are overridden by your rights and freedoms.

You may exercise your privacy rights by contacting us using the details below.

We may need to verify your identity before processing your request. We may also request additional information where necessary to understand or respond to your request.

You may appoint an authorised representative to make a request on your behalf. We may require evidence that the representative is authorised to act for you.

We will respond within the period required by applicable law.

We will not discriminate against you for exercising your privacy rights.

International Transfers

We may transfer, store and process your personal information outside the country in which you live.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we use legally recognised safeguards where required.

These safeguards may include:

• The European Commission’s Standard Contractual Clauses.

• The United Kingdom’s International Data Transfer Agreement or Addendum.

• Transfers to countries recognised as providing an adequate level of data protection.

• Other lawful transfer mechanisms permitted by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the information below.

We will review your complaint and respond within a reasonable period.

You may also have the right to submit a complaint to your local data protection authority.

For customers in the Netherlands, the relevant supervisory authority is the Autoriteit Persoonsgegevens.

Customers in other European Economic Area countries or the United Kingdom may contact the data protection authority responsible for their location.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our Services.

• Our business practices.

• Our technology and service providers.

• Legal or regulatory requirements.

• Our operational processes.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date.

We may provide additional notice where required by applicable law.

Contact and Business Information

If you have questions about this Privacy Policy, our privacy practices or your personal information, or would like to exercise your privacy rights, please contact us using the details below.

Registered Business Address

Sheboo London
Operated by Balanz Solutions

Habanera 83
2152 SK Nieuw-Vennep
The Netherlands

Email: support@sheboolondon.com
Telephone: 085 0603921

Chamber of Commerce number (KvK): 92219160
VAT number: NL004943989B12

Sheboo London is an online retailer. The registered business address is used for administrative and legal correspondence and is not a physical retail store, showroom, customer service centre or returns location.

Do not send returns to the registered business address unless our customer service team has expressly instructed you to do so.

For the purposes of applicable data protection laws, Balanz Solutions is the data controller responsible for the processing of your personal information.